![]() ![]() ![]() For example, Be Cointreauversial, with burlesque dancer Dita Von Teese as a brand ambassador. More recently, Cointreau has run several memorable advertising campaigns. Then there was a cinema commercial-the first in history-screened in 1899, and directed by the Lumière Brothers, French pioneers of cinema. First, there was the invention of the character Pierrot Cointreau, who featured on Cointreau ads for decades. ![]() Part of Cointreau’s success lies in its intuitive understanding of the power of marketing. From then on, it would be simply known as Cointreau. This led the family to change the company name, dropping the Triple Sec part of the title. In fact, Cointreau was almost too appealing, and there followed a whole host of copycat drinks. After all, oranges were a rarity at that time-considered a true luxury. When it first emerged, Cointreau offered drinkers something different. Some of these peels are macerated to lend fresh vanilla-like notes to the drink. These oranges are sourced from around the world, from Spain to Senegal, and include varieties like the juicy salustiana and the small and sweet pera orange. The skill lies in balancing the combination of peels from different oranges. However, we do know the main ingredients: alcohol, water, sugar, and orange peel. This secrecy just adds to the sense of intrigue and romance around this alcohol brand. Even on visits to the distillery, photography is restricted and many areas are off-limits. The company has kept its manufacturing process incredibly hush. To this day, no one knows exactly how Cointreau is made. After years of research, he succeeded in producing a drink that was high in flavor but not too sweet, created using a combination of dried and fresh orange peels from both sweet and bitter fruits. In 1875, Adolphe’s nephew, Édouard Cointreau, joined the business and focused his efforts on liqueurs made from oranges. It wasn’t until 1857 that the orange alcohol began to appear in brand recipe books. The company’s first product was actually Guignolet-a traditional cherry liqueur. ShOP NOW Cointreau: the story behind the brandĬointreau began life in 1849 after Adolphe Cointreau, a confectioner hailing from Angers, France, decided to expand the family business by producing liqueurs. Buying Cointreau: bottles and prices Bottle So whether you’re sipping it in the form of a Sidecar or Cointreau Margarita, straight, or on the rocks, here’s everything you need to know about the inimitable orange liqueur. ![]() What we’re basically saying is Cointreau is incredibly drinkable-trust us. Sweet yet refreshing and clean, Cointreau delivers a fruity complexity- citrusy but with warm and spicy notes. And, with its mixture of sweet and bitter orange peels, the liqueur has a very distinct flavor. And, finally, Cointreau has an ABV of around 40%, while triple sec is usually between 20 and 25%.Ĭointreau can be enjoyed in a cocktail but also neat or over ice. In terms of flavor, Cointreau is much lighter than triple sec. Secondly, Cointreau uses oranges from around the world-from Ghana to Brazil, while triple sec sticks to oranges from the Caribbean. But there are a few points where they clearly diverge.įirstly, Cointreau is French-and is proud of its French heritage. The exact difference between Cointreau and triple sec is contested. True cocktail connoisseurs understand that there is a subtle difference-not least in terms of Cointreau’s price. We say triple sec style because-while it was originally called Cointreau Triple Sec- Cointreau is not actually triple sec. T he famous orange liqueur, instantly recognizable with its square-shaped amber-colored bottle, is considered one of the most luxurious and classic alcohols around.Ĭointreau is the most well-known triple sec-style drink. Synonymous with sunshine and summer, there’s just no other color quite as full of life. Historic symbols of abundance, in both art and culture, oranges have long been associated with prosperity and wealth. Cointreau’s enduring appeal owes in part to the eternal allure of oranges. ![]()
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