![]() ![]() Ofer says that making a real connection is my “secret sauce.” All of my experiences were fueled by my passion for people. HW: From previously teaching ESL abroad, running a ceramic studios for years at a summer camp, and even attempting to invent my own product to help save energy for phone owners, I believe all my previous employment positions and life experiences have helped benefit us as a brand. WiMN: How did some of your previous employment positions help to prepare you in your current career? It has always been a team effort to get this product on its feet and into the hands of musicians. My part in this was to help make that happen, from innovation to development and manufacturing, but mostly, as a people person, by connecting with musicians and folks in the industry to create a community around the brand. It looked like a bomb, and little did we know, it would “explode” after our Kickstarter campaign. ToneWoodAmp’s first heartbeat started in 2014 when Ofer started to bring home sponges and electronics and Frankenstein-ed parts together to make a prototype. When, through experimentation, Ofer became aware that it was actually possible to excite a surface and use it as a speaker, he came up with a concept that was worth exploring. HW: The official version is that Ofer, my husband and partner, smoked something really strong and illegal, and came up with a wild idea, ha! The simple truth, though, is that Ofer always felt that the acoustic guitar lacked something that electric guitar players had. Visit the ToneWoodAmp website at WiMN: As the co-founder of ToneWoodAmp please give us a summary on when you first started your company and what inspired this revolutionary creation. We interviewed the inspiring co-founder Helene Webman, to learn how her and Ofer came up with this innovative concept, how her connections with their customers are the “secret sauce” to their success, and why every acoustic guitar player needs a ToneWoodAmp! Over 100 acoustic guitar artists have given testimonials on how much this product has changed the way they play and perform. ToneWoodAmp began in 2014 and has already received awards from Acoustic Guitar, Guitar Player Editor’s Pick, and the Platinum Award For Excellence by Guitar World. You can view a demonstration of this incredible product here. ToneWoodAmp is a revolutionary portable device that attaches directly to your acoustic guitar with magnets, and vibrates sound through the sound hole. That is precisely what Helen Webman and her husband, Ofer have done with ToneWoodAmp. ![]() ![]() The key ingredients to having an innovative, impactful product are bringing a unique vision to fruition, and the ability to genuinely connect with your customers. Helene Webman, COO and Co-Founder of ToneWoodAmp. ![]()
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